What is trade libel?

Trade libel refers specifically to the act of publishing false statements about a company's product, which can harm the reputation of that product and ultimately impact sales. This form of defamation is focused on the commercial aspect rather than personal character. When false information is spread regarding the quality, attributes, or performance of a product, it can lead to significant financial damages for the company whose product is being disparaged.

In the context of this question, choosing the publication of false information about another's product accurately captures the essence of trade libel, distinguishing it from other forms of defamation such as defamation of character, which pertains to individuals rather than products or services. The distinction is essential because trade libel is about the business implications of false statements rather than personal attacks or breaches of contract.